"What should I wear?" is one of the first questions asked when someone books a session, and headshots are no exception. There are many options depending on what you want the end result to be, there are definite go-to guidelines that will guarantee that you look your best in photos. Below I will offer some tried and true suggestions when it comes to selecting what to wear for your headshots.
1. AVOID BUSY PATTERNS AND STRIPES
Patterns and stripes may look great day to day, but for headshots you definitely want to stick to solid colors and non-distracting fabrics. Some patterns can actually create optical illusions like moiré in the final image, so we definitely want to avoid them if possible. Bold stripes will also distract the eye away from the most important part of the photo: you! The objective is to keep things simple so the attention is on your face, not on what you’re wearing.
2. CHOOSE CLOTHING THAT IS FORM-FITTING
It might seem counter intuitive, but in order to look slimmer in photos, you’ll want to select tighter-fitting clothing. The problem with a loose shirt is that it will definitely make you look larger than you are. While in real life, we can see how fabric moves around a body, in a still photograph, you are only seeing the outer shape. This is also why arm placement and empty space around the torso is so important when creating a flattering and slimming pose in portraits - without that space, the person will appear bigger than they really are. Having clothing that hugs your body will allow us to create the most flattering images. This goes for dress shirts and button-downs as well - make sure there’s no loose fabric especially when you sit down.
3. SELECT SLEEVES THAT ARE FLATTERING
Most people have concerns about the way their arms look. While this isn't an issue if you're wearing a suit or a blazer, for women who want to wear a dress in their headshot, sleeves are really important. The rule of thumb is to avoid cap sleeves as they will make your shoulders look wider in your pictures. If you have toned arms sleeveless shirts and dresses are great. 3/4 length sleeves, usually look good on everyone. You'll want to make sure that the sleeves are form-fitting and not puffy as that will make your arms look larger, and may draw attention away from you.
4. BRING A VARIETY OF NECKLINES TO MIX UP YOUR LOOKS
I encourage you to bring several outfits for us to choose from for your session. I recommend bringing several neckline options with you to the Studio so we can capture a variety of looks. For women, a V-neck always works well, as well as, a scoop neckline or boatneck. The one neckline I would be careful with is a turtleneck, this isn’t a hard and fast rule as I’ve definitely photographed several women who were able to pull it off successfully.
5. SELECT CLASSIC JEWELRY AND ACCESSORIES THAT WON'T OVERPOWER YOUR PORTRAIT
When it comes to jewelry or watches, keeping things simple is key. Unless you have a specific style that is your trademark, go for dainty necklaces and bracelets that won’t distract from your face in a portrait. It’s also important for any accessory you decide to wear to go with your outfit, specifically the neckline. It's a great idea to bring several favorite options to the Studio, and we can put your full outfit together on-site for your session.
6. BRING A VARIETY OF COLORS; DARKS, LIGHTS AND YOUR FAVORITE HUE
Once you’ve eliminated any clothing options with distracting patterns or stripes, you’ll need to select which colors you will wear in your headshot. Certain colors always look good. Blue, navy, and dark gray are classic business attire options that will flatter anyone. You can then branch out to jewel tones like purple, royal blue or light-colored neutrals like blush or ivory. And it’s always a great idea to have several options for variety.
Many photographers will say to stay away from pure black or pure white, but in the end, it’s all about how you wear it and what background you pair the outfit with. I personally love a white on white or black on black monotone headshot, which really puts the emphasis on the person in the image and not on their clothing, but you also have to be ok with a more artistic approach for your professional image.
The other thing to consider when it comes to color is if you have a specific signature color that you always wear. There are people out there whose entire personal brand revolves around bright pink or red - and if that’s the case, you should definitely consider weaving your signature color into your headshot as well.
7. ONCE YOU KNOW THE RULES, THEY CAN BE BROKEN TO FIT THE REASON FOR YOUR HEADSHOT
One of the biggest things to remember when it comes to selecting what to wear for your headshot is that anything that represents your personal style will be better than a piece of clothing that follows all the rules. If you love patterns or bright colors, those are the pieces you should choose to wear, especially if you’re in the creative field. For men, you can show off your personality with a special tie or a pocket square. Your headshot doesn’t have to be boring or typical if you don’t fit into that description yourself. Showing off your personality will make your headshot memorable and personal, too.
There’s a lot more to headshots than sitting in front of the camera and having your picture taken. Posing direction and wardrobe guidance make the process a lot easier, especially if this isn’t something you do every day. This is why I work closely with my clients to make sure they feel comfortable in front of the camera and walk them through expressions and flattering poses so they actually like their headshot in the end.
And if you’ve been meaning to update your headshot or are considering a bigger Personal Branding session for your business or online brand, feel free to click below to learn more.
